NWH Brand Guidelines

The NWH identity system is comprised of the NWH logo, its color and typographic treatments.

The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.

Area of Isolation.

To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.

In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the N in the logo.

Color

Color Application

The distinctive shape of the NWH logo is further distinguished by its color. Color plays a significant part in shaping the NWH identity. The color palette consists of two primary colors. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full-color treatment of the logo on fields of white whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.

Where it is not possible to use the full-color treatment of the logo, a reverse treatment of the logo on fields of color and one-color black presentations of the logo are preferred. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white on a field of color.

Reverse Treatment

The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.

Color Specifications.

Print

Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.

Electronic & Video

Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.

Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.

Primary Color Palette

The color palette consists of three primary colors. Please refer to the chart below when using NWH primary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values.

Download Master Color Pallet

Usages to Avoid.

Product Pack Stencil.

Product Stencil

The NWH logo has a special version only for stencil applications. This iteration of the mark is outlined and includes special cuts in the letterforms that allow for a strong stencil with minimal paint coverage which performs best across the variety of product pack sizes and dimensions.

This logo is not to be used in any other application than on product. It should not appear as a formal logo representation in any other medium. Photography or renderings of product packs with this version of the logo however, are permitted.

Typography.

Logo Files

File Types.

Choosing a File Type

The correct use of the NWH identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.

Vector Files

Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF).

Bitmap Image Files

Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)